Our Journey
The Lahaina Clothing Company has been a dream in the making for many years — born from our deep love of Lahaina, Maui, and the islands of Hawai‘i. The devastating fires of August 2023 inspired us to finally bring that dream to life, channeling our heartbreak and hope into a brand that celebrates the spirit of aloha and the strength of our community.
Our mission is twofold: to share a stylish, high-quality island brand with the world and to give back to the place that inspired it all. Every purchase supports Lahaina’s recovery and rebuilding efforts — with 50% of proceeds from featured collections donated directly to local charities helping restore homes, businesses, and the island’s spirit.
Together, we can honor Lahaina’s heritage, keep its story alive, and share aloha wherever life takes us.
Many mahalos to everyone helping make the dream of restoring Lahaina a reality.